Advertisers are listening
Welcome back!
Ladies and gentlemen, the money back guarantee is back! I will admit, I watch a lot of television, what can I say, I’m hooked. Recently, I started to notice a phrase that was being repeated in commercials, “if you don’t like our product, send it back for a refund” or “our product has a money back guarantee.” While these claims have usually remained on boxes an bottle of the product, that guarantee is usually not advertised. There is usually a toll free number to call if you are unhappy with a product as well.
I must say that I am noticing the advertisement of this guarantee more and more in television commercials. I was surprised when I saw it the first time, and shocked when I saw it again. Now the money back guarantee has swept commercial advertising like a wild fire. Even car commercials in a way, are making generous offers to potential buyers.
I know times are hard for almost everyone right now, and advertisers are listening to that. I have noticed an overall shift in what is being advertised on television as well. I see mostly practical items being sold to consumers. I just wonder how easy it is to actually get your money back if you are unsatisfied by the performance of a product? Is this another gimmick? Well, only time will tell.
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2 Responses to “Advertisers are listening”
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i never have and never will trust this. usually its too much time consumed by the hassle to get your money back.
I think so it too. But it not take my mention. I already listen about things like this and television just like radio -> TV and TV->Internet.